A GREAT cover design is the BEST book marketing
Hi, I’m Derek Murphy. I founded Creativindie to help indie authors cut costs and take control over their publishing without sacrificing quality or the success of their self-published book. I began as a book editor while finishing my MA in English Literature, but as my book cover designs became more and more popular, I began to focus on providing high quality designs at a price authors can afford.
Unfortunately, when word got out I was flooded with as many as 30 orders a week; since then I’ve learned to raise prices periodically to keep the demand manageable. Although I’m no longer the cheapest option, I always try to overdeliver to keep my clients happy: revisions are unlimited and I don’t charge for future changes or updates.
I don’t have enough time to work with everybody personally, but I’m still committed to my core principles: for every paying client, I aim to help at least 10 indie authors with the free tools and resources I’m constantly developing; the DIY book covers package alone will be a game-changing tool for self-publishing authors, and I’m working on something similar for book formatting.
Need a bestselling book cover design?
I’ve worked with hundreds of best-selling authors and thought-leaders to develop book covers that complement their vision, stand out, get noticed, and attract new readers. My goal is to constantly be increasing my skills, and I want your cover to be my new best work, something we’ll both be proud of, that I can show off in my portfolio.
My portfolio speaks for itself; you should also check out my “makeover” section. If you like my work, then you’ll probably like what I can do for you, as long as we agree on the following principles:
1) I want your book to be a bestseller.
Which means, I’m hoping you’ll choose the cover design that will sell the best, not the one that you like or that matches your vision. While I’ll try to give you what you want, I’ll also make samples I feel will have broader appeal. You may not think it matches your book; in fact most authors choose the final cover based on their gut, rather than research or from a business perspective. I could make you happy in the short term, but believe me you won’t be happy in the long-term when your sales are struggling. Wouldn’t you rather have your book selling briskly, with less effort and marketing? Isn’t self-publishing hard enough already?
2) I’m not the fastest designer.
My covers take time, and I’m dedicated to high quality work. If you’re an author who’s ready to focus on the business of publishing, and are looking for a designer/new friend who can help your book succeed, I’d love to work with you. I’m usually very responsive to emails, and will work towards a deadline if you need it, but cover design often involves a lengthy evolution and it’s best to let the process happen naturally. Missing your self-imposed deadlines can be frustrating. Don’t rush. Take the time to do it right, and make your book the best possible product you can.
3) I’m not only a cover designer.
I’m not selling book cover designs. I’m investing my time and money to help as many indie authors as possible achieve their goals faster, while spending less and having more control over the process. I’m establishing relationships that will last years. I’m building a business that is larger than any one individual and can have a broad, positive impact in the indie-publishing community. Meanwhile, I’m also writing books of my own and finishing my PhD in English Literature. Of course paying clients will come first and I’ll do everything in my power to exceed your expectations, but you should understand what you’re getting (and giving up) by choosing to work with me rather than a huge corporation that employs hundreds of designers.
Derek did a fantastic job of my book cover for thriller novel Prophecy. I had a nebulous idea in my head as to what the central images would be but couldn’t articulate them properly. Derek used a process of trial and error, presenting all kinds of alternatives that helped us to work towards the finished product together. The result was far superior to what I had imagined. ” –Joanna Penn, The Creative Penn
Free yourself from the headache of worrying about resolution, height-to-width ratio, thumbnails, pixel size requirements, ink bleed and margins, spine width… I’ve successfully designed hundreds of books for Lulu, Createspace, Lightning Source, and offset printers. Just tell me what you need and I’ll make it happen.
Take the guess work out of your cover design, before bad choices lead to lost sales. Authors are concerned with making the cover represent their story, as they envisage it. They tend to focus on tiny details and accuracy, rather than the aesthetics and the overall effect of the cover. But a brilliant cover is like a genius headline: its only purpose is to hook interest and create an emotive response, so that people can’t resist reading the story. A book cover that fails to engage with your target readers (or even worse, attracts the wrong type of readers) can be disastrous in terms of sales and reviews.
As an indie author myself with almost a decade of self-publishing experience, I know how important your book is to you. I also know how frustrating – but also rewarding – the process can be. As a former fine artist with a background in classical oil painting, I bring a unique artistic vision and aesthetic style. As an entrepreneur with several thriving businesses, I know how little changes in design can make a big difference in sales. My style isn’t for everyone, but if you like my portfolio, then you’ll probably like what I can do for you.
Need a competitive book cover that can hold its own with anything else on the market, and the peace of mind in knowing that you’ve given your book a strategic advantage?
Here’s what to expect: I do market research to make sure your book fits in its category, carefully proofread all cover text and give you free editing for your sales copy, synopsis, summary or bio – or coaching if necessary. You’ll also get some 3D generated images of your book for online promotion, and fast, flexible service and followup. I check email frequently and can answer just about any publishing questions.
My waiting list is typically 2-3 weeks, but I’m also creating a unique DIY book cover solution for self-starters who can’t wait. To get updates on that, and be notified when I’m taking new orders, please sign up below. You’ll also get a free copy of the book marketing guide I’m working on (when it’s ready).
Get started on a cover that makes readers drool!